Pescheria Mon Amour – Special Valentine's Day Event

To celebrate Valentine's Day, Pescheria Mon Amour presents an experiential activation open to the public, conceived as a moment of encounter, sharing, and everyday romance.

The event will be held on:

– February 12th in Turin

– February 14th in Milan

from 12:00 PM to 8:00 PM, at Rinascente.

The activation stems from the desire to transform a romantic gesture into a live experience, involving people in a simple yet meaningful ritual, in true Pescheria Mon Amour style.

During the event, you can participate in two main activities:

Romantic Fishing

Visitors can fish for a message in a bottle, letting the "sea" suggest a phrase, a thought, or an emotion. A symbolic and intimate moment that invites you to pause, listen, and be surprised.

Live Gadget Customization

You can also choose a personal phrase and have a brand gadget customized live with the support of the Pescheria Mon Amour team. A creative gesture that makes each item unique and linked to a specific emotion.

The experience is completely free and open to everyone. The goal is not exclusively to celebrate romantic love, but to create a space for authentic connection, where each participant can take a moment for themselves or to share with others.

The activation is part of Pescheria Mon Amour's journey as a brand that combines fashion, storytelling, and physical experiences, strengthening the dialogue with its community and the Rinascente audience through an emotional, inclusive, and contemporary language.