DISCO & TENEREZZE - The first event by Pescheria Mon Amour

On Tuesday, June 17, Pescheria Mon Amour met its community live for the first time with DISCO & TENEREZZE, an immersive event hosted by IANUS, a Bari hotspot loved for its refined aesthetic and its focus on new generations.

The pop-up store, the result of the creative direction of stylist Tess Matozza and the Pescheria team Mon Amour – and realized in collaboration with IANUS, was shaped by the shared imagination of the creative team into a true immersion in the Pescheria world: floating phrases, romantic graphics, posters, t-shirts, blue cocktails like the sea, and a playlist created for the occasion. The heart of the evening?

A live printing workshop, where people could personalize their t-shirt with words and symbols of love, participating in the creative process that makes Pescheria garments unique.
Not just a sales moment, but a way to communicate method, vision and values through direct experience.

We offered a selection of DTF (direct-to-film prints) with a romantic flavor, including graphics and words inspired by the Pescheria universe. Each participant could compose phrases, poems or personal concepts — names, references to their own life or affectionate thoughts — cutting, positioning and pressing the print with our help, just as we do every day in our studio.

The workshop provided space for sharing, play, and craftsmanship: the created tees became
unique pieces, enriched by a box with posters, stickers, a postcard and messages to
take home.
Andrea Del Console's DJ set extended the party until evening, while screen-printed glasses with symbolic phrases and the "Blu Mare" drink united the worlds of Pescheria and Ianus in a visual and sensory combination.

DISCO & TENEREZZE was Event 0, the first step in a series of activations that
aim to break the distance between brand and community, transforming purchase into experience, product into memory, and the audience into a protagonist.
An authentic moment of connection, where the product was transformed into an experience and
the purchase into a relationship.

Pescheria Mon amour
by Sm-art studio di Francesco Rasola
Via Misericordia, 50 -76121 Barletta BT
Tel.+39-0294755152 Cell. +39-3501583946
info@sm-artstudio.it
VAT no. 08270420725

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